Why Discounting Can Be Harmful to Your Business

Why Discounting Can Be Harmful to Your Business: A Message from Lisa J Healing

As a wellness practitioner dedicated to providing transformative healing experiences, I understand the temptation to offer discounts to attract clients. However, through my journey, I’ve learned that discounting can actually harm the long-term health of my business and the quality of the services I offer. Here’s why I believe discounting isn’t the best approach, especially in the context of specialized services that come from years of dedication, training, and experience.

1. Discounts Devalue Specialist Training

As a Life Activation Practitioner and Ritual Master within the Mystery School tradition, my journey has involved years of specialized training that isn’t available to just anyone. This sacred knowledge allows me to channel healing energy, light, and transformation that helps clients reach their highest potential. Discounting this service would diminish the incredible effort, time, and deep commitment I’ve put into my practice.

By offering discount prices, I would send the message that the value of my training and services can be negotiated, when in reality, it’s priceless. The expertise I bring to each session is the result of extensive and exclusive training, and I want my clients to experience that value in its fullest.

2. Discounts Can Undermine the Quality of Care

When you invest in a Life Activation or any other service at Lisa J Healing, you’re investing in more than just time — you’re investing in transformational care that has the power to shift your energy, raise your vibration, and help you manifest a life you desire. Discounting these sessions may lead to a perception that they are less valuable or effective, when in truth, the benefits are profound and life-changing.

I want my clients to know that every service I offer is designed to bring significant value, which includes my highly specialized skills, energy, and intention. By pricing accordingly, I’m ensuring that my clients receive the full, high-vibration experience that helps them reach their personal goals.

3. It Can Train Clients to Expect Discounts

Once you start offering discounts, clients may begin to expect them regularly, which can be difficult to sustain over time. As someone who has invested deeply in specialized knowledge and training, I need to protect the integrity and value of my services. By maintaining fair pricing that reflects the unique benefits of my offerings, I help ensure that clients continue to appreciate the true worth of the work we do together.

4. It Impacts the Energy Exchange

In the world of energy healing, it’s important to recognize the energetic exchange that occurs between practitioner and client. Discounting can affect that energetic balance. When a service is discounted, it may lead to a diminished energetic exchange where the client doesn’t feel as committed to the healing process or the practitioner feels undervalued. A fair price ensures that the energy given and received is balanced, and that both parties enter the healing space with the right intention and respect for the work being done.

5. It Reduces Perceived Value

Clients often associate higher prices with higher quality. By offering steep discounts, there is a risk that the perceived value of the service diminishes. When it comes to highly specialized and personal services like Life Activation, clients are investing in a transformation — not just a treatment. I want them to recognize and experience the full value of that investment, and maintaining my prices reflects the incredible power and results of these sessions.

6. Discounts Can Undermine Industry Standards

In the world of wellness and energy work, it’s important to uphold standards that reflect the true worth of each practitioner’s skill and time. When one practitioner discounts, it can pressure others to do the same, which can lower the perceived value of the entire industry. By maintaining pricing that honors the sacred knowledge I’ve received through the Mystery School tradition, I’m helping to preserve the value and integrity of these ancient teachings for all practitioners and clients alike.

7. Focus on Value, Not Price

Rather than offering discounts, I focus on providing immense value through each session. By delivering transformative results, offering personalized attention, and incorporating specialized techniques like Life Activation and energy healing, I ensure that my clients feel the benefits of their investment long after the session is over.


What I Offer Instead of Discounts

To honor my clients and ensure they receive the full benefit of my services, I offer other ways to create value:

  • Exclusive Packages: Bundling treatments to provide added value without reducing the price of individual services.
  • Loyalty Programs: Rewarding regular clients with special perks, encouraging them to continue their wellness journey.
  • Specialized Experiences: Hosting events, workshops, or themed sessions that bring even more value to your healing experience.

At Lisa J Healing, the goal is to offer services that are truly transformative and worth every penny. By focusing on the value and energy of the experience, rather than discounting, we create a space where healing, growth, and transformation can flourish.

Scroll to Top